South Africa’s leading manufacturer of UHT
milk, Woodlands Dairy, has launched its online store. The ShopFirstChoice
website offers all of the First Choice long-life products including milk,
cream, custard, desert toppings, Velvet and High Protein Recovery.

Says Marketing Manager for Woodlands Dairy and
First Choice, Marisa Maccaferri: “Plans have been in the pipeline to introduce
online store for
some time. The change in shopping behaviour since the Covid 19 outbreak has
accelerated not only our plans but also the consumer’s acceptance and adoption
of this method of shopping, especially for essentials like dairy. Businesses
that adapt to this change are the ones that will survive and thrive. The way
people do things, especially shopping, has changed forever.”

According to Maccaferri, ShopFirstChoice
will be a stand-alone entity. “It will, however, be accessible from all our
digital platforms including the Woodlands and First Choice websites, as well as
all our social media platforms.”

Maccaferri believes that as another
sales channel, it will definitely have a positive impact. “Consumers who’ve
been unable to find some of our high quality products at certain retailers or
unable to go to stores for any reason, can now purchase online.  Milk will
remain our best-seller, followed by cream and our other value adds such as our
High Protein Recovery. We’ve set ourselves ambitious targets,” she adds.

The new online shopping site was designed by Humansdorp based company, Impact Studio. Maccaferri explains:
“They’re our digital partner and manage all our social and digital assets. We
have a solid plan in place and will not only be promoting the store on-line but
on all touchpoints available to us. We’ll use the store to drive awareness of
our whole range as well as launch new products.”

Almari Rooi, Studio Manager at Impact
Studio, adds that the website is very clean and simple.
“We’ve kept the focus on the products. The site is straightforward so that the
user can easily navigate, browse through the products, add products to their
cart and continue shopping or check out. We wanted to make it as user-friendly
and accessible as possible,” she explains.

Rooi continues: “The process of
purchasing is also easy. We’ve included a broad choice of payment options to
ensure that every shopper can pay without fuss. Furthermore, p
roduct information, customer care and other features are now
immediately accessible on the site from your phone or any other

Maccaferri concludes: “Your favourite First Choice products can
now be delivered to your front door! It will save consumers time and there’s no
hassling with out of stocks, long queues, crowds, or someone’s trolley banging
into the back of your ankles. You can shop any time you want, products are
competitively priced, delivered within three to five days (a bit longer if you
are in an outlying area), and it’s easy! Follow the link to our new online shop
and enjoy all First Choice has on offer. It’s that easy!”

Visit the brand new online store

Purplepine Communications