South African retailer, West Pack Lifestyle has announced the opening of its first Western Cape store in Somerset West Value Centre in mid-April.

Set to officially open for trading from Saturday, 17th April 2021, the new store launch in Somerset West will be the company’s highly anticipated introduction to the Western Cape region, officially solidifying the company’s national footprint with stores across all provinces in the country.

The West Pack story 
The West Pack Lifestyle brand started out with a bold vision by father-and-son duo, Chris Snr & Chris Jnr Da Silva, to make shopping for everyday essentials an adventure. 

Since its entry into the retail market back in 2008, the company has witnessed that vision coming to fruition, experiencing rapid yet sustainable growth with 60+ stores and a workforce of over 3000 people currently servicing the sub-Saharan African region.  

The company plans to introduce customers in the Cape to the same West-Pack-Magic experience that shoppers have come to know and love.

“We are very excited to finally be opening our first store in the Western Cape. It’s something we’ve had in the pipeline for quite some time. We are looking forward to bringing something fresh to the retail market here in Cape Town and we decided to start with the Somerset West Value Mart as our first location in the Western Cape.” said Chris Jnr. Da Silva, West Pack Lifestyle CEO.

Entertainment for the whole family
Every West Pack store opening is a thoroughly entertaining experience; a hive of excitement and activity that incorporates staff and shoppers alike. 

Be it a celebrity guest appearance, an international dance challenge or just fun moments for the kids, a West Pack store opening always caters for the whole family and the Grand Opening taking place on Saturday, 17th April 2021 is no different.

Customers can expect some great opening store specials, epic prize giveaways and the iconic West Pack Trolley Dash! The Trolley Dash is undoubtedly the star attraction at all West Pack Store openings – laden with nostalgia and reminiscent of a well-loved South African 90’s TV show, where a lucky shopper gets to race around the store and fill their carts with as much as they can grab in 60s and get up to R1000 worth of goodies absolutely free!

Local is lekker
Giving back is part of the West Pack DNA and in addition to a lucky shopper winning a Trolley Dash, the Grand Opening will feature a celebrity dashing for their charity of choice.

The brand will also continue to show support for local artists and shoppers can look forward to dynamic entertainment by the Unknown Dance Crew who will be showcasing their unique dance skills at the store launch.  

The crew is a theatrical dance crew from Ocean View in Cape Town, consisting of four masked dancers that combine both acting and dance in their performance. They have opened for some of SA’s biggest acts and are sure to ad that X-factor to the West Pack Somerset West Grand Opening!

Details for the West Pack Lifestyle Somerset West Grand Store Launch:
Venue:  Shop 26, Somerset West Value Centre
Centenary Drive
Intersection of N2 & R44
Somerset West
Cape Town
Time:  08h00 AM