Walmart has unveiled a radical new store design that it plans to start rolling out across hundreds of sites this year.
With a more modern look and a new layout, the store encourages the use of the Walmart app to provide a “digitally enabled shopping experience”.
The new design features updated signage on the exterior and interior of stores that resembles the Walmart app icon. As customers enter the store, they are greeted with colourful iconography and a store directory that encourages them to download and use the app while they shop.
Throughout the interior, bold, dimensional typeface (e.g. SEAFOOD, PIZZA, DAIRY) directs customers to the exact section they are looking for. Aisles are marked with letter and number combinations to guide customers from phone to product.
“By creating a system that acknowledges our app navigation from beginning to end, we create an optimized omni experience for both customers and associates,” said Janey Whiteside, Walmart’s executive VP and Chief Customer Officer,
The retailer revealed that airport wayfinding systems provided it with inspiration as best-in-class examples of how to direct large groups of people. “We developed simple yet thoughtful designs to replicate these navigation efficiencies, which will help us move customers through the store more quickly,” said Whiteside.
Product layout has also been revamped to bring greater visibility to key items throughout the store, including dedicated in-store sections for electronics, toys, baby products and more.
Other features include self-checkout kiosks and contactless payment solutions such as Walmart Pay. Some locations will also offer Scan & Go so that customers checkout directly using their mobile phones.
Whiteside concluded: “We’re always listening to our customers and innovating our in-store, online and mobile experiences to meet and exceed their expectations. We want their time with us to be enjoyable, and we’re working hard to create ways for them easily toggle between shopping channels – or use them together.”
Walmart stated that tests of the new concept had received positive feedback from customers and staff. The design will be rolled out to nearly 200 Supercenters and Neighborhood Markets sites by the end of its current fiscal year, reaching close to 1,000 stores by next fiscal year.