Walmart is adapting its Black Friday sales event this year to meet the evolving needs of its customers during the pandemic, with the aim of providing a safer and more convenient shopping experience.

Rather than the usual one day period of special deals, Walmart’s new ‘Black Friday Deals for Days’ promotion will offer shoppers reduced prices during three separate savings events across November. Each event will begin online and then continue in Walmart stores.

Retailers are expected to tone down deals in-store this year to prevent large crowds gathering so they comply with social distancing requirements. By spreading deals out across multiple days and making its best offers available online, Walmart is hoping to reduce congestion in its stores.

Also new from this year, shoppers will have the option to pick up their online Black Friday orders through Walmart’s contact-free curbside pickup service.

“Customers trust Walmart to deliver an amazing Black Friday year after year. Although this year’s event looks different, our commitment to what our customers depend on us for – the absolute best prices of the season on hot gifts from top brands – hasn’t changed,” said Scott McCall, Chief Merchandising Officer for Walmart US.

“I’m really excited that this year, when it matters most to our customers, we’re offering them more convenient and safer ways to shop Black Friday at Walmart, whether that’s from the shelf in one of our stores, ordering online and picking it up curbside or having it delivered right to their front door.”

While Black Friday remains a major marketing event for retailers, its relevance has faded in recent years due to early online promotions. In recent months, several major retailers have announced plans to roll-out their earliest shopping season, moving winter holiday promotions forward to as early as October.