The moment you set foot in SOKO District – a retail space which is home to multiple brands, all individually owned and run – you know you are supporting local which means you are contributing to your own country’s economy, you are contributing to job creation. You are Ubuntu.
Now more than ever, buying local and buying with intention is meaningful in ways that go far beyond just the benefit to self of the item purchased. By supporting a local retailer, you are helping to uplift and build.
How? With a minimum of 20 retailers in the District, each retailer employs two people to operate the store which is open seven days a week.
This means that more than 40 jobs are created. Many of SOKO District’s maiden retailers also had to upscale production because their sales have increased now that they have a retail space, which in turn creates even more jobs.
So, any purchase from one of these locally lekker retailers contributes to the growth of small business development in South Africa.
Ricardo Rocha, co-founder and CEO of SOKO District explains: “Our regenerative marketplace is a retail space of co-creation where one of the guiding principles is community. By listening to our retailers, working with them and offering them lease flexibility, we help these businesses grow in the most effective way.
“Despite the boom in the e-commerce space, people still have a need for authentic personal interactions and meaningful experiences. SOKO District is grounded in a sense of local community and belonging.
“By supporting the brands at SOKO District, you will also discover how amazing some of our local products are rather than supporting big global brands.”