SPAR International has launched a new own brand range under the label SPAR N°1 Value. The new range will provide shoppers with an even wider choice of quality, everyday essentials at great prices.

The SPAR N°1 Value range is set to be rolled out to the European markets in which the retailer has a presence, ahead of a global rollout.

The new range has been launched with 70 SKUs and is set to expand by the end of the year to over 100 items, giving shoppers an even wider range of quality, everyday essentials at great prices. 

All products have been selected based on strong quality assurance standards and testing, with all items in the range sourced within the European Union.

“The SPAR N°1 Value range is a key addition to the company’s multi-tier SPAR Own Brand strategy, enabling shoppers to access a broad range of food and non-food own brand items at exceptional value in participating SPAR stores,” the retailer said.

“An ever-growing shift to value, accelerated by the impact of the COVID-19 pandemic, is one of the key trends shaping grocery retailing across Europe, with own brand providing an essential role in offering consumers a strong value option.”

The launch of the range underlines the importance of the group’s Buying Better Together strategy, it added, which harnesses the retailer’s economies of scale in the markets in which it has a presence.

SPAR currently operates 11.890 stores across 26 European markets, while its global market extends to 13,500 stores in 48 countries.