Mentholatum SA, a health and wellness company and distributors of Softlips lip therapy, has announced the launch of its Softlips Duo pack.
Double the moisture and double the sass! With a saving of 30%, and for a limited time only, Softlips Duo will be available in the most popular flavours of French Vanilla and Raspberry Rush.
“The dynamic duo offering, consisting of Softlips trusted and loved unique formula with all of its amazing properties and benefits, is sure to deliver a two-fold experience to our loyal consumers,” says Angelica Hendricks, Softlips Assistant Brand Manager.
Softlips loyalists tend to purchase more than one product at a time and so, in keeping with its ethos of putting its consumers at the heart of all it does, what better way to say thank you than with this latest offering, providing consumers with double the moisture and double the sass, at a saving of 30%.
“Two is always better than one,” continues Hendricks. “Tuck one away or revel in the luxury of having two of your favourite products in your handbag. Or, if you’re of the mindset that sharing is caring, surprise your bestie, your mom or that special co-worker.”
Softlips has attracted and retained, a loyal consumer base over many years. “So many of our consumers have a nostalgic Softlips memory from their high school years, remaining loyal to the brand right into adulthood. Softlips really is the type of product that appeals to multiple age groups. After all, who would ever be averse to upping their sass!” continues Hendricks.
Known as an ultimate necessity for smooth, sensual and attractive lips, this claim is backed by multiple benefits. Rich in Vitamin E, gluten free and with a SPF factor of 20 that protects the lips from UVA and UVB rays thus preventing dry, burnt or chapped lips, Softlips lip therapy has a unique glide-on formula that can be worn either over or under lipstick without melting in the sun. It contains cooling menthol while simultaneously protecting lips with its long-lasting moisture.
Fashionable and compact, this easy to use lip therapy has proved itself a daily addition in consumers’ self-care all year round.
The newly launched Softlips Duo offering is available at Clicks, Dis-Chem and independent pharmacies nationwide at a recommended Retail Sale Price (RSP) of R 49.95 while stocks last.