Shoprite is once again throwing its weight behind small businesses
with the launch of the 2020  Hustle competition.


This year the popular competition will award 20 established small
business owners with prizes valued at R1.4 million. Each winner will receive
R50,000 in cash, and a short course from
valued at R20,000. 


Success in the competition, which was first launched in 2018, has
served as a launch pad for previous winners including
one that has gone on to
become a national supplier
to Shoprite and


Shoprite recognises the critical role SMME’s (Small, Medium and
Micro Enterprises) play in growing South Africa’s economy and creating much
needed jobs, and with the Hustle competition it aims to celebrate and support
small businesses with potential, to help them grow even further. 


It may even result in access to Shoprite’s consumer market, as is
the case with
with Roots
. The three-year-old company entered
the 2018 Hustle competition to gain exposure for its range of African dolls –
and ended up being one of the inaugural winners.


Aside from the much-needed cash injection that boosted the young
business, its Rainbow Kids dolls are now available at Shoprite and Checkers
supermarkets around the country.


This year Shoprite is looking for 20 new entrepreneurs to
celebrate. Entrants into the Hustle competition must be at least 18 years old
and a citizen or permanent resident of South Africa. Their business must also
be tax-registered with a valid VAT registration number, and have been in
operation for at least six months. 


Entries must be submitted online between 3 August – 4 September 2020, and winners will be
announced from 14 September – 31 October 2020.


Terms and conditions apply.