muscovado is a mixer created to enhance the taste of dark spirts like rum and
September, the mixer is a naturally flavoured combination of vanilla, caramel
and butterscotch. Coca-Cola European Partners claim that this latest edition
taps into the growing demand for premium dark spirits, particularly with whiskey
sales increasing 2.5%.
The new edition will
be available in Schweppes’ 200ml skittle-shaped glass bottle – a design choice
that was introduced last year alongside the company’s rebranding and pays
homage to the original bottle created by Jacob Schweppe.
The 1783 range was
launched in October 2017 as part of the brand’s biggest investment in its
235-year history and coincided with a £6.6 million, four-month campaign.
muscovado joins the six-strong 1783 range, which consists of crisp tonic water,
light tonic water, golden ginger ale, as well as flavoured tonics: salty lemon,
quenching cucumber and aromatic floral.
Partners GB customer marketing director Simon Harrison said: “The new muscovado
variant highlights how 1783 is more than a range of tonics, but instead a
portfolio of naturally flavoured premium mixers with the same long-lasting
effervescence associated with classic Schweppes. Expertly crafted with guidance
from mixologists and drink experts, the full 1783 range is designed to help
licensees and bartenders deliver interesting, great tasting, mixed drinks and
cocktails for consumers to explore.
“The 1783 muscovado
variant joins 1783 ginger ale and complements existing Schweppes classic ginger
beer and Schweppes classic ginger ale variants, providing our customers with a
range of dark spirit mixers for a host of budgets, outlet types and tastes.”
Schweppes remains the
biggest mixer brand in the UK and grew by 5% in volume and value this year.