Sainsbury’s is handing its supply chain management to an artificial intelligence (AI) platform that aims to help improve its response to changing consumer demands.

The retailer has selected the Luminate end-to-end supply chain platform from US software group Blue Yonder as the foundation of its planned supply chain transformation. Sainsbury’s will deploy the AI-powered system in areas such as demand forecasting and replenishment, space and range management, warehouse management, and labour management.

Blue Yonder developers will partner with in-house engineers from Sainsbury’s tech department to create an “autonomous, self-learning supply chain platform with advanced machine learning (ML) capabilities”. As a result, Sainsbury’s is hoping to enable its store staff to spend more time on the store floor and serving customers.

“We relentlessly seek to improve the way we serve the needs of our customers. Having a predictive, autonomous and adaptive supply chain powered by world class technology products and Sainsbury’s Tech engineering means we can show up for our customers whenever and however they shop with us,” said John Elliott, Chief Technology Officer at Sainsbury’s.

It is claimed that Blue Yonder’s solutions will enhance Sainsbury’s ability to monitor and respond to ever-changing customer needs, predicting and preventing potential supply chain disruptions. The Luminate platform includes ML-based forecasting and ordering solutions that help stores better manage fresh and perishable products.

“We are thrilled to expand upon our long-standing partnership with Sainsbury’s by offering iconic, game-changing, and customer-centric solutions that meet consumers’ daily and ever-changing needs, particularly in the critical environment in which we are all living today,” said Mark Morgan, Blue Yonder’s VP and Chief Revenue Officer.

“We know how important Sainsbury’s supply chain is to the company’s rich history of success and the loyalty of its customers … Our goal is to make AI and ML become key enablers of Sainsbury’s future digital transformation as the company expands its remarkable, trusted, multi-brand, multi-channel business.”