“About a year ago, I tried Aviation for the first time. Since that day,
I’ve spent my time finding some way to infiltrate the company,” said
Reynolds in an automated email message. “Aviation is the best tasting gin in
the world. Once I tried it, I knew I wanted to get involved with the company in
a big way.”
According to a statement, Reynolds will play an active role in the day-to-day
business of the brand and oversee creative direction. The details around how
much of the company Reynolds acquired or its purchase price has yet to be
“If you think all gins taste the same, you’d be mistaken,” said Reynolds.
“Aviation is in a completely different league and I couldn’t be prouder to be a
part of the brand.”
Founded in Portland, Oregon and crafted in small batches by a unique bartender
and distiller partnership, Aviation Gin is an American gin with a unique
botanical mix that results in a much smoother, easier drinking flavour than
typical London Dry gins.
The brand was launched in South Africa recently by Cape Town-based Truman &
Orange and is available nation-wide in high-quality liquor stores and retailers
including Pick ’n Pay and Makro.
“Even before this announcement, we were very excited to bring Aviation Gin to
SA’s gin lovers. It is an amazing drink with a great story. The first ever
collaboration between ex-bartender and a distiller, Aviation Gin pays tribute
to those golden times in America when gin-based cocktails were extremely
popular. It is undeniably smooth and amazingly mixable and we’re really excited
about its prospects in SA,” says Rowan Liebbrandt of Truman & Orange.