Tiendeo, the worldwide drive-to-store solutions platform, in collaboration with Nielsen, Google and Facebook, launches the first edition of the Tiendeo Summit, in 5 markets and 4 different languages. 

An unmissable event for professionals who want to discover new trends, technologies and strategies to connect with a changing and increasingly digital consumer.

Supported by leading companies in market knowledge, as well as pioneers in technology and digital transformation, the objective of the Summit is to offer relevant information that allows retailers to adapt to a volatile and constantly evolving situation based on digital transformation.

In this first edition with a 100% online format, different experts will analyze the role of technology in overcoming the new economic, structural and social challenges faced by the retail sector in the near future.

Among the attendees, the participation of professionals from leading companies in the digital sector such as Nielsen, Facebook, Gato Preto and Leroy Merlin South Africa is expected, covering prominent retail categories such as food, electronics, DIY and decoration. 

The health crisis – an opportunity to emerge stronger through digitalization 
The choice our industry faces is to grow through transparency or contract with market fragmentation.  

“At Nielsen, we believe it is absolutely possible to have both consumer privacy and market fairness and we are committed to making sure that happens”, explains Antonia Tano, Digital Ops Team Lead at Nielsen.

Claudia Studtmann, Head of Retail DACH at Facebook, adds: “82% of people had discovered a product or brand via Facebook’s family of Apps. Every business should build a Social Commerce muscle: not just meeting customers’ needs but anticipating and predicting them.”

Carolina Afonso, Marketing & Digital Director of Gato Preto says: “Developing an omnichannel strategy according to the new digital scenario is a necessity that retailers are facing today. 

”We must be able to accompany our customers at every stage of the purchasing journey, offering them an exceptional online and offline shopping experience.”

The international market edition of the Digital Summit will be held on October 14, 2021 in an online format and the registration is completely free.

Registration: https://business.tiendeo.com/en/en-tiendeo-digital-summit-2021/