While nobody is certain where the name ‘Black Friday’ originated, one theory
suggests it stems from the fact that many retailers operated at a loss for the
majority of the year – so were effectively ‘in the red’ – but Black Friday
signalled a season of profitability – known as being ‘in the black’.
According to Christy Tawii, senior research analyst at Euromonitor
International, the tough economic environment and poor consumer confidence has
led to consumer demands shifting towards products or retailers offering good
value for money.
“Many retailers will aim to increase footfall into their stores to spend money
on Black Friday. Since its inception, retailers have increased their discount
bands. From electronics, appliances, grocery, personal accessories and apparel
retailers, many are going to be offering discounts of 50% to 80% on various
items. Online retailers are also expected to see a surge in online traffic
Tawii notes that because of Black Friday, retailers can expect Christmas
shopping sales to be affected as a result of the pre-December purchasing boom
brought on by Black Friday.
“As a result of Black Friday, South African consumers are changing their
purchasing patterns, with many shifting their Christmas shopping to November
due to the heaving discounting offered. In 2016, retailers reported a slowdown
in retail sales growth in December, following the sharp increase in November
due to Black Friday sales.”
While the number of retailers hoping to capitalise on the Black Friday and
Cyber Monday excitement is nearly too high to mention them all, these are some
of the big retailers to keep an eye on if you’re hoping to score a sweet deal.
Takealot: Takealot will be cutting prices by up to
60% overall, and on selected products by as much as 80%, in its Blue Dot Sale,
which commences at 12.01 am on Friday, 24 November and runs through the
weekend, for Cyber Monday and Takealot Tuesday. App users can exclusively
access some early bird deals from 21 to 23 November.
Spree: Subscribers to Spree’s Black Friday alerts can look forward to a
midnight email when Black Friday goes live, early access to preview deals in
the days leading up to Black Friday and exclusive discount coupons during the
weekend between Black Friday and Cyber Monday.
Spree is also once again offering a ‘little black dress’ for R20, available
from 9am on Black Friday. Consumers will need to shop using Spree’s app to get
the R20 dress, and will need to search for ‘Black Friday LBD’ and be armed with
the coupon code LBD20 to be applied on checkout to secure the deal.
Superbalist: Superbalist is supersizing Black Friday
2017 with a four-day mega sale from Friday 24 to Monday 27 November. The sale
will include major discounts on big brands like G-Star, Missguided and Cotton
Makro: Massmart’s Makro is expected to run a Black Friday Weekend sale
from 24 to 26 November, promising hundreds of deals both in-store and online. Shoppers with the Makro app can
gain early access to enter the store from 7am if they have R100 or more in
their mWallet. For those that don’t, there’s still time to download the app,
register, login and shop in store and online and earn R100 or more in your
mWallet to qualify for the Black Friday early access.
Mr Price: Mr price is promising Black Friday discounts on denim,
dresses, tops, shoes, shorts and more for an extended period. Shoppers
can sign up online to
get notified about daily promos.
Faithful to Nature: Faithful to Nature is giving back this
Black Friday by donating a portion of its #Black5DaySale sales to Saving The
Survivors, an organisation that assists in attending injured rhinos that have
fallen victim to traumas of poaching. Faithful to Nature’s five-day sale begins
on 20 November and offers up to 50% off stock.
Wellness Warehouse: Wellness Warehouse is
celebrating a Black Friday week, with new deals launched at 8am every day
offering up to 60% off. The deals are only available online and at the Kloof
Pick n Pay: Pick n Pay has kept rather mum about its plans for Black
Friday, but shoppers can keep up to date with announcements by keeping an eye
on the Black Friday at Pick n Pay Facebook event page.
Checkers: Checkers has once again confirmed Black Friday participation across SA this
year, promising “record-breaking prices”. The supermarket is also running a
competition where 10 people could win a VIP Black Friday shopping experience –
the winners will get to beat the queues and shop from home with a R5,000
Game: Shoppers hoping to score deals at Game can sign up to the
newsletter to get the first scoop on all Black Friday discounts.
Pricecheck: Product discovery and comparison service, PriceCheck,
says it will be offering deals and discounts on 24 categories for 24 hours on
CNA: CNA already has its Black Friday deals listed online, and
offers free delivery for purchases over R350.
Zando: Zando is offering up to 80% off fashion on Friday, 24 November.
Interested shoppers can sign up to the Zando newsletter or visit the retailer’s
dedicated Black Friday page to
keep abreast of deals.
Toy Kingdom: Toy Kingdom will be celebrating ‘Green Friday’ on 24
November, with the following discount categories available in stores: 30%, 40%,
50% and 60%.
Edgars: Edgars will be taking part in both Black Friday and Cyber
Monday. Interested shoppers can follow the countdown and sign up online to be notified of
Dion Wired: Dion Wired’s Black Friday deals are going live at midnight
on 24 November, with up to 70% off electronics and appliances. Ten of their
branches will also be open for trade at midnight – find the list here.
Toys R Us/Babies R Us: While no details of discounts have been
shared, Toys R Us and Babies R Us have confirmed Black Friday
participation online and in-store. Some branches will
also be open for extended shopping hours on Friday.
This list will be updated as new deals are announced.