Today’s customers expect more from brands than ever before, and it’s these demands that continue to push the industry forward
Brands are making a great effort to connect all their assets and channels.
Retailers are all focused on the omni-channel experience and now all have invested in apps that now aid the in-store experience. For instance, Japanese Clothing Giant Uniqlo’s app gives customers fashion advice and then directs customers to its stores with those products. DMX’s digital platform offering allows retailers and companies to adapt their instore offering and communication and truly deliver an omni-channel experience to their customers.
Retailers are “embracing everybody.”
There is a growing expectation that brands will recognize the value in every individual and so brands are offering inclusive items that mirror the trends toward body positivity and gender neutrality. Many clothing retailers now require its women’s apparel brands to produce clothing in all sizes and has incorporated plus sizes into its regular racks. Chanel has just launched a makeup line for men.
Brick-and-mortar businesses are encouraging customers to use the product in-store.
International examples include: Office Max offering workspaces for customers to use its printers and technology; JoAnn setting up “studios” where craft enthusiasts can rent sewing machines and take classes; and DSW making available pedicures, on-site shoe and handbag repair, and fitting for custom insoles. Local retailers are also moving towards this trend and we will see alot more of it in 2019.
Brands are showing their “deep connection” to causes customers care about.
Local retailers like Woolworths and Pick n Pay have pledged to end its use of single-use straws and plastic in their stores and have an increased focus on sustainability.
There’s a “social shopping revolution.”
More brands are playing with social media exclusives: Kylie Cosmetics sold an eyeshadow exclusively on Snapchat, while an Allbirds shoe collection was offered only on Instagram. Locally we are seeing exclusive product launches via social media.
Immersive experiences in-store
As consumers are now being faced with more choices online, they expect to experience an immersive in-store experience that plays on all their senses when in a physical store. From innovative digital displays of products, to a scent that transports them into a relaxed state with in-store scent marketing. Retailers also need to think about the type of mood that is set through their music. With DMX’s music offering retailers are able to set deliberate and curated playlist that allows for remote updating ensures you are able to change up the stores mood and vibe according to seasonality and events.
Brands are finding ways to make users’ lives easier.
HP has developed “intelligent printers” that reorder ink when the supply runs low.
Future proofing your retail store for 2019.
The retail industry will keep evolving at breakneck speed, ensure your retail store and company are prepared by investing in solutions that will help you stay innovative and head of your competition. DMX has a variety of innovative solutions that create incredible experiences for your customers.