Retail Engage has been announced as a finalist in the 2020 DMA Assegai Awards in two categories – Integrated Direct Marketing Campaigns and CRM Programmes. 

In 2013, Retail Engage launched its consumer brand, bonsella® which has grown into the largest shopper rewards and loyalty programme in the independent main market in South Africa. It consists of predominantly formal and informal retailers in peri-urban and rural areas, comprising of LSM’s 3 to 6. 

Andrew Weinberg, CEO of Retail Engage and co-founder of bonsella® explains that “the rewards and loyalty programme targets 20 million shoppers and consumers in the independent main market sector in South Africa, with over 1,5 million of those already bonsella® registered members and growing at an additional 75,000 new members monthly.”

bonsella® connects retailers, shoppers, brands and industry sector partners in banking, insurance, liquor and telecoms. Shoppers get their free bonsella® card at any participating store and start earning instant airtime rewards from everyday shopping, plus access to instore activations, competitions and value-added services. Retailers get access to a free multi-channel shopper engagement and loyalty programme, backed by top brands and access to value-added services tailored to their store. Brands gain access to a shopper database-driven rewards programme, targeting economically active main market consumers, with measurable ROI on marketing spend. Partners receive an innovative and cost-effective alternative channel to market that provides a competitive edge in this booming middle market. 

“We are thrilled to have been announced as finalists in these prestigious awards. We’re up against some tough competition this year but are very proud to have been recognised for the results bonsella® has achieved so far,” says Weinberg. 

The winner announcements are set to take place on Thursday, the 26th November 2020 at the Annual Awards Gala Evening at The Venue in Melrose Arch. 
For more information about Retail Engage go to or follow on LinkedIn @2Engage/RetailEngage and Facebook @bonsellarewards.