South African soft drink brand, PURA Soda recently listed its product range on the Amazon platform.
The move makes it easier for fans around the world to purchase its better-for-you products, and allows the brand to successfully penetrate the US and UK markets.
At the end of 2020, the team at PURA Soda set an audacious goal to be the next billion-dollar company. The start-up company that launched to market in 2017 and has since expanded to 13 countries, conducted extensive customer research that indicates that this objective may well be in reach.
According to Greig Jansen, CEO of PURA Soda, the recent listing on the Amazon platform is an ideal way for their business to rapidly increase their customer base. Jansen highlights that it is essential to focus on expanding both brick and mortar sales, and the brand’s presence in the ecommerce space to secure global distribution. When listing a product on Amazon, this grants access to a huge pool of already established customers with over 70 million transactions taking place on the platform every day.
In 2020 Amazon invested $18 Billion to support small and medium-sized businesses in growing their sales. Start-up businesses thrive on Amazon, accounting for supplying more than half the units sold in Amazon’s stores worldwide. One of Amazon’s most important core principles is putting the customer first, and this 100% resonates with the PURA Soda brand.