The company replicated the death-defying stunt at the group’s head office in
Krugersdorp. “I will still gladly bet my life on the quality of our product,”
Pratley affirmed before the event.
The formulation of Pratley Putty in the 1960s not only put the company on the
global map, but even in outer space, as the product was used by NASA as an
adhesive on the Ranger Moon Module Project in 1967. The group currently has
over 1,000 products in its stable, and 350 global patents.
The group’s ongoing success, according to Pratley, is also due to its total
control of the manufacturing process. It even runs a mining operation to
produce Perlite and Clinoptilolite (zeolite) using proprietary
minerals-processing technology. These ores form the basis of a range of highly
energy-efficient mineral-based products, for a wide range of applications from
ultra-lightweight concrete screeds to thermally insulating plasters,
pollution-control, water treatment, swimming pool and pond filtration, and even
Pratley Electrical manufactures and distributes hi-tech cable glands,
electrical junction boxes, and a range of accessories, while Pratley Analytical
oversees a micro analysis division that supplies the mining and general
industry with sample analysis. “In all honesty, given our size – and we are a
relatively small group – our contribution to the intellectual property of South
African industry is unique,” Pratley notes.
“In order to achieve this in a South African context, we pretty much have had
to do everything ourselves. Hence we make every single thing we produce. This
even extends to the design of the bottle and the nozzle used for our Superglue,
as well as all of the associated tooling,” he highlights.
The fact that the Pratley Group has remained a family-owned business is also an
important part of its success, says Pratley. His son, Andrew, joined the group
in 2005 after completing a degree in information technology, while youngest son
Charles joined in 2009 upon completing his mechanical engineering degree.
“Corporate culture is under-valued globally, with insufficient attention paid
to its impact in financial analysis, for example. This has been one of our
defining strengths over the years.” He adds that one of his personal highlights
as CEO has been the large number of people who began working for the group, and
who have subsequently retired successfully.
Looking to the future, Pratley stresses that the group’s strategy is to respond
appropriately to volatile market conditions. Being involved in mining means it
also needs to be sensitive to the issues surrounding legislation and regulation
in this critical industry. “While on the one hand companies cannot be cavalier
about taking risks, they cannot grow either if they do not. Managing risk is
therefore very important and means striking a balance between financial
responsibility and growth.”
“Our growth has been bolstered largely by our R&D drive, which consistently
produces patented products. Every time we bring out a new product, it is the
most exciting moment for me,” concludes Pratley.