Pick n Pay’s two-week Black Friday will last until 6 December, a strategy that has enabled customers to shop at their leisure for the best deals available, and stay safe in-store.
John Bradshaw, retail executive: marketing at Pick n Pay says the company’s decision to extend Black Friday to two full weeks this year and its preparations for its online offering have paid off.
“We successfully prevented the rush to our stores on just one day as customers shopped our deals throughout last week. Customers shopped wisely and many elected to focus on grocery basics to restock their pantries and freezers, and prepare for Christmas.
“Our extended Black Friday deals this week means that SASSA grant recipients and customers who get paid later in the month, can still shop our great Black Friday deals that offer up to 50% savings on essential food items.”
Everyday groceries that sold well this year include long life milk, frozen chicken, cooking oil, rice, washing powder, and toilet paper. “We sold enough of one particular instant coffee brand by Friday to make over three million cups of coffee. Corona was particularly popular with our customers who love their beer. Synonymous with Black Friday, electronics such as TVs and appliances were also popular.”
Additional in-store safety measures are in place for customers, and these will be in place for the full two weeks’ duration of Pick n Pay’s Black Friday campaign.
Bradshaw says that many customers had turned online this Black Friday. “Our online shop and same-day delivery service with Bottles have been very busy as customers opt to shop their favourite Black Friday deals at speed from the convenience of their homes. Customers are now more comfortable and confident with online shopping after using the services regularly during lockdown.”
“A new development is that Pick n Pay’s online shop recorded orders placed from 54 different countries last week as people abroad used our online shop to order Black Friday deals for their friends and family in South Africa.”