From 14 February to
10 April 2018, money from every P&G product bought at Game goes towards the
supply of clean water. P&G manufactures products like Pampers, Ariel,
Always and Gillette. Funds raised finance P&G’s Children’s Safe Drinking
Water Programme (CSDW), which donates P&G’s Purifier of Water packets to
deserving communities. 

Using only a bucket, a spoon, a cloth, and a four-gram P&G packet, families
can purify 10 litres of dirty water in only 30 minutes. This is enough drinking
water for a family of five for one day. 

P&G communications manager Jeanne du Plessis believes that access to
uncontaminated water directly affects the economy. “Not only does clean
water quench thirst, promote health and prevent unnecessary deaths, it means
more people can go to school or work, and it enhances productivity. In fact,
the World Health Organisation has estimated that every $1 (about R12) invested
in clean water, sanitation and hygiene generates $4 (about R48) in increased
productivity, which enables sustainable and equitable economic growth,”
she said. 

The CSDW initiative has created billions of litres of clean water in over 40
countries since it began in 2004.

Game is encouraging all individuals, businesses and schools across the country
to save water. The retailer’s Western Cape stores are continuing to sell all
water at cost and have stopped selling portable pools until the drought is
over, in a bid to encourage water conservation.

Source: Bizcommunity