With its extensive analytical and digital expertise, PHD – a subsidiary
of the Omnicom Media Group will utilise its market-leading experience to
produce strategic planning and integrated solutions that are client-centric and
results driven. 

Anne Dearnaley, CEO of PHD South Africa, said “We are absolutely thrilled
to have won the Pernod Ricard SA account and we look forward to matching their
enthusiasm and passion for their brands. They have embraced us and made us
instantly feel part of their family, and we share their excitement of matching
our sophisticated media tools and thinking with their innovative consumer

After a competitive pitch carried out by Pernod Ricard SA, PHD was awarded the
business due to their strategy and insights offering, which focused on a
single-minded human truth, and demonstrated how this can be extended across the

John Beale – Senior Media Manager Pernod Ricard South Africa, commented “Pernod
Ricard is excited to be working with the dynamic team at PHD Media Cape Town as
our new media partners. After a rigorous pitch process, PHD delivered
exceptionally strong strategy set in ground-breaking insights during the pitch
process. This, as well as a team that speaks to our values of authenticity,
gave PHD the edge.”


Source: Fastmoving