In a competitive pitch, Golin won “because of its strategic
thinking and quality of planning and proposal,”
 the press release

Commenting on the appointment, Jane Morgan, Managing Director for Golin said:”Global
travel is a part of Golin’s DNA so we are thrilled to be working with Pernod
Ricard Global Travel Retail on this project. We work with the company in Hong
Kong currently so to take this relationship even further is a real win for us.”

Golin currently works with many APAC hubbed clients, but this is the second MNC
client that Golin Hong Kong now hubs globally.

Morgan said: “It shows our strength in client relationships, multi-market
understanding and industry expertise. We are looking forward to developing
creative content and being part of the team that understands the consumer
journey, so we can drive interest and ultimately sales.”

Golin Hong Kong will be leading up to six markets across the world including
the UK and the US. More information about the partnership will be followed.


Source: Fastmoving