“The Clover Mama Afrika project identifies women who are already making a difference in their communities and help them to become self-sustaining with skills they can derive incomes from. Our mamas then pass on their knowledge and teach others in their communities to empower themselves and uplift their communities”, says Prof Elain Vlok, Manager of Corporate Services for Clover and spokesperson for Mama Afrika

Selected by Joelle Berry, Project Manager: Corporate Services at Clover, mamas from all over South Africa will participate. Berry adds: “We have mamas from Gauteng, Limpopo, Mpumalanga, Kwazulu-Natal, the Eastern Cape and Western Cape participating.”

According to Marisa Maccaferri, Marketing Manager of Clover Olive Pride: “Vetkoek is such a traditional South African dish and very easy to make. Basically, it’s bread dough deep-fried in oil, so Olive Pride’s Blend of Seed Oils and Extra Virgin Olive Oil is perfect due to its high smoke point and delicious olive aroma. You can eat as is with butter, jam or cheese, or fill it with savoury or curried mince, biltong, polony and atchar or anything else you think would taste wonderful.”

Olive Pride has also launched competitions on its social media platforms for both food bloggers and Olive Pride fans. “We love finding new ways to eat iconic foods such vetkoek / amagwinya. Those participating on our social media platforms can win delicious Touch of Pride gift bags and food bloggers can win one of two R2 500 gift vouchers from Yuppie Chef, sponsored by Olive Pride. All they need to do is post their special vetkoek / amagwinya recipe on their blog leading up to 30 August. It can be a recipe for dough or for a great filling, a thought piece, or a throwback to their favourite memory.”

Maccaferri concludes that Olive Pride wants to help South Africans remember and celebrate their cultural heritage. “It offers us the opportunity to engage with our followers and create memories for all generations. Most of us feel nostalgic about vetkoek / amagwinya, whether it’s remembering our grandmothers, aunts, mothers or family gatherings. And of course, it shows off Olive Pride’s key attributes – its versatility in the kitchen!” 

Source: Fastmoving