At Mpact Plastics
Wadeville, we believe in the value that collaboration brings about. The result
of one of these collaborations has recently seen the retail shelves and the
market have welcomed the change.
The project was initiated by the need to optimise the value chain and
differentiate the brand, on-shelf. Factors such as the jar’s stackability,
shelf utilisation and multiple product application were strong considerations
during the development phase.
The Mpact Wadeville
development team’s focus was also embedded in the customer and user experience.
By designing the jar as a ‘wide mouth jar’, they have improved on both the
filling process inside Ruwag’s factory as well as the user’s experience within their
home environment. Accessing the content of both smaller and larger components
packaged inside the jar has become easier with this wide mouth jar, compared to
a flexible pouch. Traditionally the closures used for such packaging
applications are also semi-attached pop-up lids and hinders the user
experience. The ISO 9001:2015 certified Ruwag has launched their packaging with
a screw-on lid that can be fully removed to optimise access to the content of
the jar whilst still offering a moulded band as tamper evidence to ensure that
the quantity of product inside the jar is not compromised.
The cube design
ensures efficiency in terms of transport, warehousing and shelf space. It also
allows Ruwag to merchandise 50% more product per square meter of retail space.
Further design considerations included the family pack ratio and decorating
space for applying labels.
Gordon Weir, General Manager at Ruwag Pty Ltd., expressed their satisfaction
with the design. “We are happy to be manufacturing our products locally now and
this re-useable jar has a strong shelf presence, is equal in cost to the pouches
previously used and has optimised our warehousing by enabling quicker picking
of products. With our range of 4000 products, we ensure that we have a thorough
understanding of our customer’s needs. Since the launch of our new packaging in
March 2018, our sales increased by 17%.”
The filling process, which is based on weight, has also improved efficiencies
and offers time savings compared to flexible pouches that does not stay open
automatically throughout the packing process.
By making use of
existing machines, mould parts and injection sets, Mpact Wadeville was able to
offer Ruwag a financially viable option in developing these jars. In
positioning themselves strategically in this regard, Mpact Wadeville is able to
develop a variety of custom designs whilst managing the investment costs to its
customers and prospects.
Mpact is a leading producer of rigid plastic packaging and cling film,
producing a range of packaging and serving a multitude of blue-chip customers
within various industries, including products for the food, beverage, personal
care, homecare, pharmaceutical, agricultural, industrial and retail