Nestlé has extended its YES! snack bars range with a new variant that contains 10 grams of plant protein derived from a natural combination of nuts and peas.
The food giant pointed to research showing that people buying protein bars are now looking for more natural protein sources with no additives.
The new YES! Bar is made from wholesome ingredients, is high in fibre, uses no artificial colours or preservatives, is gluten-free and suitable for vegetarians.
The new bar comes in two flavours: Almond, Peanut and Double Dark Chocolate; and Cashew, Blueberry and Dark Chocolate. The bars are drizzled in real dark chocolate made with sustainable cocoa certified by the Rainforest Alliance.
Yes Protein bar
The bars will be available from September in European countries including the UK, Germany, Netherlands, and the Czech Republic.
As with the existing YES! range, the bars are wrapped in recyclable paper from sustainable sources.
Alexander von Maillot, Global Head of Confectionery at Nestlé, said: “We know that today people are living healthy active lifestyles and are looking for the right fuel that is good for them and for the environment. YES! plant protein bars use the power of nature to deliver a great wholesome product on the go and are wrapped in paper packaging that is easy to recycle and avoids plastic waste.”
Louise Barrett, Head of the Nestlé Confectionery Product Technology Centre in York, added: “Pea protein is a key focus area for us because it has a high protein content and is one of the most environmentally friendly sources of plant protein. When developing these new YES! bars, we chose pea and nut protein to really stand out from many of the other bars on the market.”