Called Joyfills, the
snacks are light, crispy bites with a creamy filling. Four variants are
available: Joyfills Oreo, Joyfills Oreo choco caramel creme, Joyfills Cadbury
milk chocolate creme, and Joyfills Cadbury choco cookie creme.
Mondelēz said that
with increasingly busy lifestyles, consumers are looking for convenient,
bite-sized treats that won’t weigh them down.
Joyfills brand manager, said: “We’re so excited to bring something truly innovative
to the biscuit market, designed specifically to meet consumer needs. Testing
has shown that consumers have a high purchase intent through our strong product
offering and pack design, so we believe that this will be a real opportunity
for retailers to drive incremental biscuit sales for the afternoon, on the go
and evening treating opportunity.
“We’ve got a strong
multi-channel campaign to support the range in its first year, with the first
burst kicking off from the end of August to the end of October, so retailers
should stock up now to make the most of heightened consumer awareness.”
The release comes
weeks after Mondelēz announced it will roll out several new ‘low-sugar’ confectionery products in
the UK over the next two years, including a new Cadbury Dairy Milk bar
containing 30% less sugar.
A team of 20
scientists worked for two years to create a formula for the bar which would
replicate the taste of the signature Dairy Milk bar without using artificial
sweeteners, while drastically reducing the sugar content.