Mondelēz International has announced that it will fulfil its pledge to bring all its Cadbury chocolate and wider biscuit products typically bought for children to under 100 calories by the end of this year.
As part of its drive to help tackle childhood obesity, the Fudge, Curly Wurly, Chomp and Barny brands will now be brought under 100 calories over the next few months. This follows in the footsteps of some of the other brands in its portfolio, including Cadbury Mini Fingers and Cadbury Animals, which were brought under 100 calories in 2019.
New pack designs will roll out across the portfolio, including singles and multipacks, which will highlight the under 100 calories messaging to help make the portion size clear to consumers.finger of fudge
Louise Stigant, UK Managing Director at Mondelēz International, commented: “We believe this is the right approach in terms of helping parents control the calories, when wanting to treat their children.
“We feel strongly about playing our part in tackling childhood obesity and are focusing on the areas where we can make the greatest impact, this being one of them.
“Our brands have been around for hundreds of years and play a special role in people’s lives as treats to be enjoyed in moderation. We feel we have a responsibility to support parents when they choose to give their children a treat and introducing this calorie cap will make it simpler for them to find one under 100 calories that children will enjoy.”