Confectionery brand Mentos has added a new Xtra Strong flavour to its mint range.

While strong mint flavours are traditionally popular with older consumers, the brand hopes to target a younger audience with the new chewy mint.

Sarah Elmer, Mentos brand manager, said: “The team has been working hard to create the right flavour profile which although has that refreshment kick isn’t too powerful. It performed exceptionally well in taste tests with a 90 per cent liking.

“We’ll be promoting Xtra Strong via our Me & You campaign later this year, so retailers can expect to see traction via this with shoppers actively seeking out not only this flavour but Mentos rolls and multipacks generally.”