McCain is launching a new range of frozen fries called Flavour Maker in response to the popularity of flavoured fries in restaurants and the casual dining sector.
The range includes two flavours – Smokey BBQ Fries and Garlic & Herb Chimichurri Skin on Fries. Each pack comes with three flavour sachets which consumers pour over the fries before putting them in the oven. By offering three sachets, consumers can customise the intensity of the flavour.
“McCain is really excited to be shaking up the category with Flavours Makers as it allows us to offer a unique proposition with flavoured chips and fries,” said Mark Hodge, Marketing Director at McCain.
“We know that our consumers love to recreate their favourite restaurant and pub flavour experiences in their own homes, and now with these three bold flavours, it’s easy to do exactly that.”
McCain’s Flavour Maker range is rolling out this month in UK supermarkets and selected convenience stores.