Portrait of smiling Vietnamese plumber repairing sink
Good news for South Africans running their own enterprises, especially at a time when the economy, and livelihoods, are under strain, is that a recent survey* has announced that South Africans are increasingly supporting local business. 

An overwhelming majority (99.5%) of those surveyed said they support local business and do so because they want to support the local economy and give back to the community in which they live.  

The survey was conducted by d6 Local Listings, the business directory on the d6 app that offers local businesses the chance to list their company’s services directly to their immediate school community.

Feedback from the community
The survey also revealed that the rise in unique offerings and more personal customer service offered by local businesses is becoming increasingly important to the modern consumer – and local businesses are holding up their end of the relationship it seems, as 99.5% of people surveyed said that they had received good or excellent service from their chosen local business.

Small businesses play an integral role in job creation, poverty alleviation, service delivery and wealth creation. According to the National Small Business Chamber (NSBC), small businesses are key to unlocking economic opportunities and achieving inclusive growth and with the right support they have the potential to breathe new life into the South African economy. 

Nearly two thirds of all South African workers are employed by small businesses, according to NSBC and these enterprises play an integral role in job creation, achieving inclusive growth and wealth creation. 

d6 Local Listings offers local businesses the chance to list their company’s contact information and services directly to their immediate community. Simple and cost-effective, it’s a valuable service for local businesses and has been positively received by business communities across SA. 

“As a small business owner, it is difficult to get noticed though, as there are hundreds of big Companies assisting small to medium sized businesses with their bookkeeping, payroll and tax Services,” says Louise Middleton of Finance & Payroll Executive. 

“Local Listings is creating the opportunity for small business owners, like myself, to get noticed in our local community. Having visibility on a directory that parents use on a daily basis for communication from the school is a huge benefit. As a small business, it is really nice to know that there are still companies out there assisting small businesses and not just focused on the big fish.”

Other interesting findings that emerged from this survey show that South African consumers predominantly select the businesses that they support based on recommendations and word of mouth from family and friends, followed by advertising and social media marketing. 

“Trust is a key factor for supporting a business according to the survey results,” says Jane Paton, product owner of the d6 Local Listings directory. “Nearly all the survey respondents (94%) replied that trust in their local business is extremely important to them.”

Area specific directory
d6 Local Listings is exclusive to d6 Connect, the school communication app which is used by more than 1000 schools across South Africa to connect to their school communities of students, parents, teachers, stakeholders and suppliers.  

It is a great option for schools as it also provides an attractive reward for them as they receive 50% cash back for every paid listing on their school. d6 Local Listings is one of the recently added benefits on d6 Connect and enables users to search for a local service provider directly from the app and is ideal for businesses such as plumbers, hairdressers, electricians, personal trainers, mechanics and IT assistance, as well as services for working parents, and businesses offering a relevant service for school-aged children and their families.

How does it work?
To advertise a business situated within a particular school’s suburb or area, the business owner can either subscribe via the d6 Connect app if they are a registered user, or they can list their business via the d6 Local Listings subscription web page. 

Local Listings can be found in the “More” menu at the bottom of the app. There are a variety of categories to choose from, including accommodation, automotive, child specific, health and beauty, home services, IT services, legal and financial, medical, pets and security, as well as sub-categories. 

The business owner will select the school or multiple schools where the business needs to be listed. There is a monthly fee of R90 (R103.50 incl. VAT) per school. The community member or d6 Connect user, can click on the name of the business and contact them directly from the listing itself. 

Key benefits for parents include the convenience of registered and trusted services in their community. The businesses can list their business in an easily accessible way at an affordable cost to a targeted community.

“It’s a unique market,” says Willem Kitshoff, CEO of d6. “Trust is such an integral part of a parent’s relationship with the child’s school and the school going community at large.

Parents entrust their children to the schools and so schools inevitably occupy extremely high levels of trust with parents. They will often support services and brands endorsed by a school community.”

For more information on d6 Local Listings, please visit https://locallistings.d6.co.za/ or follow the d6 group on Twitter @d6groupSA, Facebook @d6groupsa and Instagram @_d6Group