Swedish drinks brand Kopparberg has entered the rum market for the first time, with its new Cherry Spiced Rum. 

The new fruit-flavoured spirit is 37.7 ABV, vegan-friendly and gluten-free. 

Rob Salvesen, head of marketing for Kopparberg said, “The launch of Kopparberg Cherry Spiced Rum shows our commitment to diversifying our product portfolio, offering consumers the bold fruit flavour they’ve come to expect from Kopparberg but in new categories where we can credibly add value and a point of difference.

“Cherry Spiced Rum is a particularly exciting addition to our current range, allowing us to show the darker side of our spirit and shake up a category that is screaming out for a big brand name that can offer a full fruit flavour hit, whilst injecting some energy and excitement.”

He continued: “Wherever we spend the summer, Kopparberg Cherry Spiced Rum is here to offer something big, bold and flavourful, to be enjoyed with friends as the tempo picks up and the darkness kicks in”.