Taste and nutrition company Kerry has observed a rising trend in meat products with cleaner, shorter labels. More consumers are actively working to eliminate unrecognizable and artificial ingredients from their diets. “The outbreak of COVID-19 has accelerated this trend by creating feelings of vulnerability, leading consumers to view the foods they eat as an area of life over which they have some control,” says Brian Nevin, vice president of food protection at Kerry.
A recent Kerry Cleaner Label survey of consumer attitudes in the Asia Pacific, Middle East and Africa regions on the subject of safety, health, and the environment found that the top six clean label concerns in these geographic areas are related to food safety. 
Consumers in every region of the world, particularly Australia and New Zealand, Southeast Asia (Thailand, Malaysia), Japan and South Korea, consider food safety a priority. 
“This is why clean label meat products with fewer chemical-sounding names on the ingredients list are increasingly viewed favorably,” Nevin maintains. 
“However, replacing the food safety functionality of traditional artificial preservatives with consumer-friendly alternatives is a complex and multi-faceted challenge that requires a high level of expertise,” says Nevin. 
Throughout the US’s Food Safety Month this September, the US Department of Agriculture’s (USDA) Food Safety and Inspection Service (FSIS) reminds consumers to think about health and safety in the kitchen.
“My vision for food safety includes enhancing and emphasizing consumer education,” says Mindy Brashears, undersecretary for food safety at USDA. “Consumers play a vital role in reducing foodborne illness – and by providing scientifically accurate and effective food safety information, we can help empower them to adopt and practice safe food handling behaviors in their own homes.”
Consumers should follow four simple steps for food safety – clean, separate, cook and chill. “Our research has shown that handwashing and preventing cross-contamination are two food safety steps that consumers sometimes struggle with,” adds Paul Kiecker, an FSIS administrator. 
According to Nevin, around the world, food safety is top of mind. “Nowhere is this more evident than in meat production, where food safety is subject to widespread concerns about health and cost,” he stresses.
Full story: https://www.foodingredientsfirst.com/news/kerry-covid-19-has-accelerated-trend-for-food-safety-and-cleaner-meat-products.html