Kellogg has released a new cereal product which combines Frosted Flakes and Froot Loops to create the first Mashups Cereal product.

The limited-edition Mashups Cereal combines the signature sugary flakes of the company’s Frosted Flakes brand with the fruit flavoured loops associated with the iconic Froot Loops cereal.

According to Kellogg, the combined cereal creates a product with an “unexpectedly delicious flavour combination with all of the fun and none of the fuss.”

Erin Storm, marketing director of Kellogg All Family Cereal, said: “Kellogg’s is always looking to innovate and deliver new experiences that our cereal fans desire.

“As almost half of cereal lovers mix cereals together, we wanted to make this two-in-one breakfast experience even easier. With Kellogg’s Mashups Cereal, families have a convenient way to enjoy a delicious mix of Kellogg’s Frosted Flakes and Froot Loops all in one box.”