For the tenth consecutive year, the global kiwi fruit market recorded growth in sales value, which increased by 6.5% to $6.9B in 2019. Over the period under review, the total consumption indicated a resilient expansion from 2007 to 2019: its value increased at an average annual rate of +4.1% over the last twelve years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Over the period under review, the global market attained the peak level in 2019 and is expected to retain growth in the immediate term.
Consumption by country
China (2.2M tonnes) remains the largest kiwi fruit consuming country worldwide, accounting for 52% of total volume. Moreover, kiwi fruit consumption in China exceeded the figures recorded by the second-largest consumer, Italy (337K tonnes), sevenfold. The third position in this ranking was occupied by Iran (177K tonnes), with a 4.1% share.
In China, kiwi fruit consumption expanded at an average annual rate of +5.3% over the period from 2007-2019. In other countries, the average annual rates were as follows: Italy (+8.7% per year) and Iran (+4.2% per year).
In value terms, China ($3.5B) led the market, alone. The second position in the ranking was occupied by Italy ($553M). It was followed by Japan.
In 2019, the highest levels of kiwi fruit per capita consumption were registered in Greece (14 kg per person), followed by Italy (5.66 kg per person), Chile (4.45 kg per person) and Spain (3 kg per person), while the world average per capita consumption of kiwi fruit was estimated at 0.55 kg per person.
Market forecast to 2030
In 2020, the lockdown and decreased consumer spending caused by the pandemic is to put a drag on the growth of the global kiwi fruit consumption. In the medium term, as the global economy recovers from the effects of the pandemic, the market is expected to grow gradually. Overall, market performance is forecast to pursue a slightly upward trend over the next decade, expanding with an anticipated CAGR of +1.3% for the period from 2019 to 2030, which is projected to bring the market volume to 4.9M tonnes by the end of 2030.
For the third consecutive year, the global market recorded growth in the production of kiwi fruit, which increased by 4.1% to 4.3M tonnes in 2019. In general, the total production indicated tangible growth from 2007 to 2019: its volume increased at an average annual rate of +4.1% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2019 figures, production increased by +3.6% against 2015 indices. The general positive trend in terms output was largely conditioned by temperate growth of the harvested area and a relatively flat trend pattern in yield figures.
Production by country
China (2.1M tonnes) remains the largest kiwi fruit producing country worldwide, accounting for 49% of total volume. Moreover, kiwi fruit production in China exceeded the figures recorded by the second-largest producer, Italy (578K tonnes), fourfold. New Zealand (533K tonnes) ranked third in terms of total production with a 12% share.
In China, kiwi fruit production increased at an average annual rate of +4.9% over the period from 2007-2019. In the other countries, the average annual rates were as follows: Italy (+2.8% per year) and New Zealand (+0.8% per year).
In 2019, the global harvested area of kiwi fruit rose to 259K ha, picking up by 4.6% compared with the year before. In general, the total harvested area indicated a pronounced increase from 2007 to 2019: its figure increased at an average annual rate of +4.3% over the last twelve years. Over the period under review, the harvested area dedicated to kiwi fruit production attained the peak figure at 261K ha in 2015; however, from 2016 to 2019, the harvested area failed to regain the momentum.
The global average kiwi fruit yield contracted slightly to 17 tonnes per ha in 2019, remaining relatively unchanged against 2018. Over the period under review, the yield showed a relatively flat trend pattern. The global yield peaked at 18 tonnes per ha in 2008; however, from 2009 to 2019, the yield remained at a lower figure.
In 2019, the amount of kiwi fruit imported worldwide shrank modestly to 1.5M tonnes, declining by -2.3% on the year before. The total import volume increased at an average annual rate of +2.7% from 2007 to 2019; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. Over the period under review, global imports attained the maximum at 1.6M tonnes in 2016; however, from 2017 to 2019, imports stood at a somewhat lower figure. In value terms, kiwi fruit imports expanded modestly to $3.1B (IndexBox estimates) in 2019.
Imports by country
In 2019, Belgium (154K tonnes), Spain (136K tonnes), China (112K tonnes), Germany (108K tonnes), Japan (107K tonnes), Russia (78K tonnes), France (75K tonnes), the U.S. (69K tonnes), Italy (63K tonnes), the Netherlands (61K tonnes), India (43K tonnes) and Poland (34K tonnes) was the largest importer of kiwi fruit in the world, generating 68% of total import.
From 2007 to 2019, the most notable rate of growth in terms of purchases, amongst the main importing countries, was attained by India, while imports for the other global leaders experienced more modest paces of growth.
In value terms, the largest kiwi fruit importing markets worldwide were China ($431M), Japan ($411M) and Belgium ($250M), together accounting for 35% of global imports.
Import prices by country
In 2019, the average kiwi fruit import price amounted to $2,024 per tonne, rising by 5.1% against the previous year. Over the last twelve years, it increased at an average annual rate of +2.9%. The most prominent rate of growth was recorded in 2014 when the average import price increased by 19% year-to-year. Over the period under review, average import prices attained the maximum in 2019 and are expected to retain growth in years to come.
Prices varied noticeably by the country of destination; the country with the highest price was Japan ($3,856 per tonne), while India ($1,066 per tonne) was amongst the lowest.
From 2007 to 2019, the most notable rate of growth in terms of prices was attained by China, while the other global leaders experienced more modest paces of growth.