Lagunites joined
forces with California cannabis manufacturer CannaCraft to create the Hi-Fi
Hops line, which is infused with THC and/or CBD (cannabidiol).

CannaCraft, through
its AbsoluteXtracts brand, applied methods to ensure that THC is evenly
dispersed throughout the beverage, while Lagunitas supplied the IPA-inspired
water.

The announcement
comes a week after Canada voted to legalise recreational use of cannabis.
The C-45 Bill gives the country’s regional provinces and territories the power
to sell and distribute cannabis.

Last year
Constellation Brands paid CAD 245 million ($191 million) for a 9.9% stake
in Canopy Growth Corporation, a Canadian supplier
of medicinal marijuana, signalling the growth potential of cannabis used in
food and beverages.

Meanwhile, US
beverage company Tarukino launched a line of six cannabis-infused drinks for consumers
looking for alternative ways to consume cannabis.

Hi-Fi Hops, which is
due to go on sale California in July, will be available in two dosages:
one with 10 mg of THC and one with 5 mg of THC and 5mg of CBD. THC, or
tetrahydrocannabinol, is the chemical responsible for most of marijuana’s
psychological effects.

Lagunitas Brewing
Company CEO Maria Stipp said: “Hi-Fi Hops is not the first chapter in the love
affair between cannabis and Lagunitas, but it is one of the most exciting.

“The idea of being a
part of a no-calorie beverage infused with cannabis seemed like a perfect next
step in our product innovation and a natural way to marry our past with our
future.”

Lagunitas brewmaster
Jeremy Marshall added: “We have come to realise that our passion for hops is a
big part of our passion for beer.

“We often dream of
hops and their cannabis cousin partying together at their family reunion and
wanted to bring this party to life in a drink.

“We believe it’s high
time that good beer inspired a provocative yet refreshing-tasting non-alcoholic
alternative – bubbly, aromatic, bitter, fruity and herbaceous with no gluten,
no carbohydrates and a smidge of California sun-grown cannabis in
every sip.”

Heineken acquired the remaining stake in Lagunitas last
year
, two years after acquiring 50% of the firm. 

Source: FoodBev