The maker of Neck Oil
and Gamma Ray beers said the investment marks “a huge leap to the next level”
as it aims to build a new facility with ten times the brewing capacity of its
current brewery.

The new
125,000-square-foot unit will feature a fully automated 150hl brewhouse and
will have a total on-site capacity of 450,000hl as Beavertown aims to get its
beer “on to every street corner in the UK and beyond”. It is estimated the
facility will create around 150 jobs.

Meanwhile, the firm’s
facility in Tottenham Hale will be used for brewing special releases and
seasonal beers.

The deal marks a
promising investment by Heineken and complements its purchase of a minority
stake in Brixton Brewery last year. Beavertown’s
new facility, which the brand says will “represent the pinnacle of brewing”
sees the beer maker square up to fellow London craft beer brand Camden Town
Brewery, which was acquired by AB InBev in 2015.

Beavertown could also
be given a boost as it gains access to Heineken’s 2,900-strong UK pub network
which, as it was announced earlier this week, will be given a
£44 million cash injection to upgrade around 500 of its pubs.

Beavertown CEO and
founder Logan Plant (the son of Led Zeppelin singer Robert Plant) will keep his
role.

“In choosing Heineken,
we’ve met the criteria we set ourselves and that were important to us as a
company and a team – we retain full control of our destiny,” he said in a post
on the firm’s website.

“I continue to be the
founder, CEO and visionary leading the Beavertown charge and the people you
deal with here at the brewery are and will continue to be the dedicated team
Beaver. Heineken want to support us where we want it and otherwise leave us to
get on doing what we do best. If there is anything that they can help with to
improve our business across the board, they are there to assist, if we reach
out.

“Beavertown will be
the same as we always were, and we will continue to forge our own path together
as team Beaver. We retain the freedom to do our own thing. The relationships
with our accounts, distributors, suppliers and brewing family and friends stays
exactly the same.

“Who we work with and
how we work with them stays exactly the same. I can’t stress enough how
imperative this has been to us throughout the process. Heineken do not want us
to conform or change.  They love what we do and want us to do more of it.
That support gives us the opportunity to maximise what we do best and support
our partners and team along the way to achieve and grow together. 

“The only change will
be the building of Beaverworld, hopefully with completion and beer flowing by
late 2019.”

Source: FoodBev