suppliers and manufacturers connected with local distributors and retailers
across the length and breadth of the African continent, offering exposure on an
product ranges from various countries, the trade-only fair focused exclusively
on retail and commercial products for the home, office, gift and hospitality
ISF formed part of Reed
Exhibitions’ award-winning lifestyle, design and retail portfolio, which
includes high-profile shows like Decorex Joburg and 100% Design South Africa.
ISF ran alongside Decorex Joburg and 100% Design South Africa, and trade
members were given access to all three shows.
“We know that
exhibitors are looking to the African market to broaden their customer base and
the fair has certainly given them the opportunity to make the connections they
sought. With more than 30 hosted buyers attending from all over Africa,
supported by South African Tourism, this enabled trade delegates and hosted
buyers to set up meetings with exhibitors and industry experts to make those
all-important connections,” says Sandra Jardim, General Manager: 100% Design
South Africa, and International Sourcing Fair.
“A buyer from Lusaka connected
with a lighting company from China, who will travel to Lusaka to work on
upcoming project together. These kinds of connections make our fair one of the
most sought-after events on the African continent. ISF has provided a gateway
for Africa to trade with the rest of the world, and we believe the fair will
continue to transform the face of buying across the continent,” says Jardim.