The positive figures
follow on from a decline of 1.2% in global alcohol consumption in 2016.
Wine contributed to
the largest gain in global volume, followed by cider. Spirits declined
marginally, and beer and mixed drinks consumption continued their downturn.
After a static year
in 2016, still wine staged a comeback in 2017, gaining 12 million cases (0.5%).
Italy, Russia and the US were the top growth markets for still wine, while the
UK and France saw the largest declines.
IWSR said that these
mature wine markets are losing out to generational shifts in drinks choices;
cider and sparkling wine growth in the UK counteracted the decline of still
wine, and in France beer consumption rose strongly.
regions for spirits were Asia-Pacific and the Americas. The continued growth of
baijiu in China is the main contributor to the Asia-Pacific volumes, but whisky
also performed well in the region, adding 2.7 million cases between 2016 and
Whisky grew by 2.7
million cases in the Americas (3.2%), and vodka added 1.7 million cases (1.8%).
Agave-based spirits were the best-performing category in the region by
percentage growth, growing 5.3%.
The Commonwealth of
Independent States was the only region to see a decline in spirits consumption,
falling 7.6%, due to the decrease of vodka consumption in Russia and Ukraine.
Government pressures and generational shifts are said to have contributed to
these ongoing declines.
In percentage terms,
agave-based spirits were the fastest-growing category globally (up 5.2%),
followed by gin (4.5%) and whisky (2%). The US was the largest-growth market
for agave-based spirits and whisky, and the UK was the largest-growth market
Beer returned to
growth in the Americas, led by Mexico and Argentina, despite continued declines
in the US. Positive results in the Americas along with strong growth in Africa,
the Middle East and Europe helped to slow the global decline of beer