Following the completion of its store revamp project, which saw 115 stores across the country upgraded with a modernised look-and-feel and product selection, Game has announced the opening of its largest liquor store to date. 

This is line with the retailer’s strategy that looks to ensure relevance and customer satisfaction across all its channels. 

The 450 m2 liquor store, situated at Eastgate Mall in Johannesburg, can be found within the Eastgate Game store – and is the only liquor store in the mall. 

The store also boasts an extended range, including 400 beverages that Game has not sold before, such as Brooklyn Handcrafted Gin, Don Papa Aged Rum and Drumshanbo Gun Powder Irish Gin. 

“Our larger store and increased range are part of our focus on providing a positive experience for the customer, which is why we decided to revamp this store. The presence of this offering ensures that our shoppers can get everything they are looking for under one roof,” says Game’s Vice President, Andrew Stein. 

He notes that best sellers in the area include Jameson Irish Whisky and Belgravia Gin, while Castle Lite and Smirnoff Vodka are the most popular items nationally. 

The store is open Monday to Thursday: 9am – 7pm, Friday: 9am – 8pm, Saturday: 9am – 6pm and Sunday & Public Holidays: 9am – 3:30pm.