During July this year, Futurelife will be celebrating Mandela Month with the goal of providing a million meals for vulnerable children. This forms part of the company’s massive drive to distribute over 5 million meals to vulnerable children*, as well as build a pre-school.
To help deliver on this ambitious plan, Futurelife has partnered with the Nelson Mandela Foundation Early Childhood Development Programme and is inviting all South Africans to join them in this much-needed initiative.
Managing Director of Futurelife, Mark Bunn, says that the harsh reality is that malnutrition and hunger are a constant for many of South Africa’s children. In fact, alarmingly, 4.6 million of our nation’s children will go to bed hungry tonight.
Through this new partnership, Futurelife says it is stepping up to the plate to make sure that this figure changes, and fast!
“Futurelife is a brand that believes in health, hope and happiness and that all people should have access to these through good nutrition. Our partnership with the Nelson Mandela Foundation Early Childhood Development Programme will allow us to pursue this vision and will help us reach the children who will really benefit from our smart nutrition,” he adds.
Sello Hatang, CEO of the Nelson Mandela Foundation, is excited about the partnership with Futurelife and considers this initiative an opportunity for South Africans to truly reflect on the essence of Mandela Day.
“Our appeal to South Africans this Nelson Mandela Day is to do what we can, with what we have, where we are,” Sello explains. “We hope this partnership between the Nelson Mandela Foundation and Futurelife will provide over 1 million meals of essential nutrition to children in early childhood development centres across the nation, so they too can thrive.”
Futurelife has a long track record of supporting nutrition, especially for young children in pre-school. The company is now taking this initiative nationwide and to roll this out, the partnership with the Nelson Mandela Foundation Early Childhood Development Programme is critical.
“This partnership is the start of an ongoing relationship through which Futurelife will be creating a sustainable programme to reach more children in need with highly nutritious food,” Mark explains.
“While Futurelife may be spearheading this drive, the need is so great that during Mandela Month, we are asking all South Africans to get involved, to play their part in changing the lives of our nation’s children.”
To encourage this participation, Futurelife has created a unique SMART FOOD Mandela pack that will be available at all retailers from mid-June and online at www.futurelife.com.
Mark says that through this initiative, Futurelife® is striving to keep Nelson Mandela’s legacy alive, for generations to come.
“Every child deserves to start the day with a nutritious meal. We want to ensure that as many children as possible enjoy this right, enabling them to learn and grow so that we are safeguarding not only South Africa’s children, but her future too,” he concludes.
For more information on how you can get involved, buy a pack or donate online, visit: www.futurelife.com.
* This is the mission statement and ambition of Futurelife to distribute over 5 million meals to vulnerable children through various partners and programmes.
Watch the TVC ad: https://www.youtube.com/watch?v=7sLrMjDvzzg.