no added colourants and 20% less sugar than before, keeping up with focus on a
healthier lifestyle. Because it is full cream, milki™ hits the spot every time,
meaning you’ll be satisfied for longer.
First Choice flavoured milk has been given a dedicated name, milki™,
which is derived from the commonly used word in South Africa for flavoured
milk, positioning the brand firmly amongst its competitors.
The new name and personality of First Choice Flavoured Milk, will
include a broader consumer market, focusing on all age groups.
The packs retain its playful and fun nature that kids love, while
the high-end look and feel will appeal to teenagers and adults as well.
The colour combinations are specifically dedicated to the 9
different flavours. Staying true to the product’s heritage of farming, black
spots were used as a subtle reminder of the beloved cows!
Source: Woodlands Dairy