Ferrero is rolling out a number of updates across its Kinder Chocolate range in order to “better differentiate the products and appeal to new shoppers”.
The updates across medium bars of Kinder Chocolate and Kinder Happy Hippo biscuits aim to give the products a more modern look and enhance visibility in-store.
Levi Boorer, Customer Development Director at Ferrero, said: “We have seen some strong growth for Kinder Chocolate in line with our marketing campaign launch last year. Shoppers love the brand and have responded very well to the activity. Now is therefore the right time to update the look and feel of the popular range, helping retailers to reach more shoppers through a popular range, with each product clearly appealing to a different audience.”
To support the rollout of the updated products, Ferrero is bringing back its Kinder brand campaign titled “A little, A lot.” Running across multiple channels including TV, the brand campaign worth £2.5m showcases “how it is often the little moments of joy that can mean a lot to families”.
The new designs will start to roll out to retailers in September.