Ferrero is expanding its Tic Tac mint portfolio with the introduction of a new Big Berry Adventure variant in the US.
Tic Tac’s latest offering features a ‘mash-up’ of raspberry and blueberry flavours. The new product joins Fruit Adventure in the brand’s Adventure line.
A 2019 US report, cited by Ferrero, found that 52% of respondents who purchased gums, mints or breath fresheners said that they were interested in a greater variety of fruity flavours.
Fruit Adventure recently became Tic Tac’s best-selling flavour and orange took the second spot, which Ferrero says underscores consumer demand for more fruit-forward flavours.
“Fruity flavours have always performed well for Tic Tac, but over the past few months we’ve seen an uptick in demand for this taste profile,” said Felipe Riera Michelotti, VP marketing, Tic Tac North America at Ferrero USA.
“Tic Tac sales and industry reports are showing mint and gum users are seeking out other refreshing flavours beyond traditional mint.
“With Big Berry Adventure, we decided to introduce not one, but two fruity flavours in one pack. This new pair will be sure to add a pop of playful refreshment in a way that only Tic Tac can.”
Tic Tac Big Berry Adventure comes in 1oz and 3.4oz packs and is beginning to roll out to retailers nationwide in the US.
Last year, the Ferrero Group unveiled a limited-edition Coca-Cola Tic Tac variant for distribution in more than 70 countries.