Epson, the leading global projector brand, celebrates 20 years as the world’s leading projector manufacturer. In the space of eight years, Epson has also become the market leader in Pro Displays Projection in EMEA [2]. 

This announcement comes as Epson appoints Massimo Pizzocri as its new VP for professional displays, replacing Neil Colquhoun who now heads up Epson’s operations in CISMEA.

Massimo Pizzocri has spent over 20 years with Epson where he has been instrumental in consolidating Epson’s success in in several areas. 

Massimo began his career with the company at Epson Italy in 1999, where he rose to become Italian managing director and then strategic marketing director for the entire EMEA region, later vice president for the consumer division and recently vice president for the CEE region.

Epson’s journey to becoming a global leader in Pro Displays includes several major milestones. In 1989, Epson developed the technology for the world’s first compact, full-colour liquid crystal video projector, the VPJ-700. 

The projector used liquid crystal panels instead of the traditional cathode-ray tube to present a picture, thus showing the world a new application for liquid crystal displays.

In 2005, the company entered the home-theatre market with the EMP-TWD1, its DVD player-projector. In 2006, Epson launched its EMP-6100, a dust-proof projector that keeps particulate matter at bay. The EB-450Wi, launched in 2010, was Epson’s first wall-mounted, ultra-short throw lens projector with interactive functionality. 

In the Pro Displays Projection market in EMEA, Epson has grown from virtually no market share to market leader in the space of just eight years. It now commands over a third share (37%) of the market in EMEA [3] – a 1199% rise in volume and 1228% revenue growth in eight years. 

Epson was also the first to provide the same range of lenses for 5.5k to 20k lumens projectors and less than half the number of lenses required compared with any other competitor. 

Epson’s success has been down to its pioneering 3LCD projection technology. Initially the industry favoured legacy DLP technology which was considered a more reliable projection technology. Despite the industry’s scepticism, Epson was confident in the colour vibrancy and high brightness of 3LCD as it offered superior projection qualities. 

After spending years refining this technology, Epson’s 3LCD technology is now the technology of choice for the Pro Displays Projection industry. 

“Our longevity and lasting success in the Pro Displays Projection is down to the fact we listened to our customers and studied the industry and its needs at every step of our journey,” says Neil Colquhoun, former vice president, pro displays, Epson Europe. 

“Ten years ago, we had no presence in Pro Displays Projection market in EMEA, but now we are market leaders. This is not accidental. We were fully confident in our 3LCD technologies despite the industry favouring DLP technology. 

“Our persistence and perseverance paid off. And we cannot forget that we wouldn’t be in this position without the support of our customers. And I would like to take this opportunity to thank our customers for believing in us and delivering some amazing projects throughout our region.

“Now with the appointment of Massimo Pizzocri as our new VP professional displays, I know our business is in safe hands. We will continue to listen to our customers, adapt quickly to changes, and respond to market needs.” 

“The pandemic has impacted many of our key segments in the Pro Display market such as entertainment, hospitality and events,” says Massimo Pizzocri, VP for professional displays.

 “Many of the privileges that have been restricted from us, such as visiting museums, concerts and theatres, are now starting to make a return in many of the countries, as they start easing out of the lockdown. 

“This provides an opportunity for us to bring immersive experiences back to attractions but also support effective communication for those returning to work. Our projectors will help bring back a sense of normality to our customers’ lives.”

Epson in projection
Epson is the world’s leading manufacturer of projectors with over a third share of the global projector market [5]. It specialises in manufacturing compact, versatile, high brightness 3LCD laser projection technology for homes, offices, schools, retailers and for large-scale installations in entertainment venues, museums, galleries, outdoor events and visitor attractions.

Epson high lumens laser projectors are used to create immersive and interactive experiential environments at major venues and visitor attractions across the world. 

Recent examples of Epson’s AV technology in use include the Electric Forest Music Festival in America, the TeamLab Borderless installation in Shanghai and the international Festival of Lights in Europe.

Epson AV technology can be found impacting the productivity of classrooms and other learning environments across the world, enhancing the retail experience, and helping a range of industry sectors with remote assistance capabilities.

[1] 2001 to 2020, 500-lumen and above, excluding screenless TVs, Futuresource Consulting – Quarterly Projector Market Insights – Worldwide Analyzer CY20Q4
[2] 2020, 6,000 lumen and above, Futuresource Consulting – Quarterly Projector Market Insights – Worldwide Analyzer CY20Q4
[3] 2020, 6,000 lumen and above, Futuresource Consulting – Quarterly Projector Market Insights – Worldwide Analyzer CY20Q4
[4] 2012 to 2020, 6,000 lumen and above, Futuresource Consulting – Quarterly Projector Market Insights – Worldwide Analyzer CY20Q4
[5] 2001 to 2020, 500-lumen and above, excluding screenless TVs, Futuresource Consulting – Quarterly Projector Market Insights – Worldwide Analyzer CY20Q4