Elopak has unveiled its new Pure-Pak Imagine beverage carton, claiming that the solution is its ‘most environmentally-friendly carton to date’.

The Pure Pak Imagine carton does not feature a plastic screw cap, and instead utilises an easy-open feature, a common trait of carton packaging in the 70s and 80s prior to the introduction of screw caps.

According to Elopak, the top fin features a guide on how to open the carton for consumers who aren’t familiar with the format, particularly important in markets which are less familiar with the easy-open feature.

The carton is made exclusively from renewable, recyclable and sustainably-sourced paperboard, and the main purpose of the new carton is to reduce the use of plastic in beverage cartons.

Elopak’s chief marketing officer Patrick Verhelst said: “Increasingly, we see that our Pure-Pak carton system is the natural solution to the global need to reduce the usage of plastic bottles.

“With the launch of Pure-Pak Imagine, Elopak is supporting the critical causes that represent the issues of our times – but the call to action is timeless.

“The Pure-Pak Imagine carton has no plastic screw cap and is 100% forest-based made with Natural Brown Board. The carton is fully renewable and carbon-neutral, creating the perfect low carbon, circular economy approach.

“With Pure-Pak Imagine we aim to help consumers make conscious environmental choices. The carton’s easy opening gives the environmentally-minded consumer a more sustainable pack, with less plastic and more natural renewable materials.”