E-commerce has become a vital tool for poverty reduction in China’s rural areas. By helping to link agricultural products from poor areas to large urban markets, it also provides stable and reliable sales channels for high quality agricultural products.
Take the example of Wangdazhuang Village in Ningling County, Henan Province, central China. The annual per capita income of 500 farmers in the village was previously less than 4,000 yuan (about $ 561).
Through the e-commerce poverty alleviation system of Suning, a retail giant in China, some farmers have planted cash crops like dandelion, while others are working on farms or factories during their shift. free time. At present, their per capita annual income has increased to about 5,000 yuan (about $ 700).
E-commerce helps reduce poverty through means such as opening markets for products (especially agricultural products), branding, building infrastructure, and skills training.
Internet technology has made it possible to promote the sale of agricultural products in rural areas, enrich the dining tables of city dwellers, increase farmers’ incomes and transform agriculture.
“E-commerce can quickly advance the local e-commerce industry chain and the construction of infrastructure on the sales side, including warehousing, sorting, transport to cold stores, photography and studios. broadcast live, to help farmers lift themselves out of poverty and become rich, “said a director of Taobao, an e-commerce giant in China.
* This article was published in partnership with People’s Daily Online SA.