Dulux
has been named the most loved paint brand for the eighth consecutive year, in
the Kasi Star Brands Awards. Hosted by Ask Afrika,
South Africa’s largest independent market research
company
–  Dulux has scooped the title of Category winner
brand for the 2020/2021 benchmark.

The coveted award celebrates Kasi Star Brands who are crowned
worthy of a special place in the hearts and minds of South African township
residents, irrespective of living standard and background. Defined by “solus
usage”, which means consumers are loyal to only that specific brand within its
product category.

We are really proud to have retained this prestigious title for eight
years in a row. South Africa has a vast and diverse market and we know that
there is no one approach to reach the market. We are humbled to know that our
marketing strategy and efforts, backed by quality products, have yet again met
the mark and won over consumers’ hearts,” says Nathalie Sweeney, marketing
director for Dulux South Africa.

The survey measures brands across a total of 163 categories, and the
brands with highest overall scores per category were identified. A robust
sample of 7’794 South African township consumers that represent 10’562’000
consumers have voted with their wallets and hearts.

“At Dulux, we always strive to provide our innovation and technology to
all consumers through our wide range of products and resources. We’re grateful
for our kasi consumers’ consistent support and will continue to bring even more
colour to people’s lives for years to come,” concluded Sweeney.

All Kasi Star results were independently audited by
auditing firm BDO and statistical expert Dr Ariane Neethling.