Dis-Chem is launching 54 Disney collectable cards featuring Elsa, Anna, Olaf, Kristoff, Hans and Queen Iduna (plus other favourites from the Disney Frozen II movie).
Customers who spend R150 or more in-store or online (excluding dispensary or baby food items) will receive one pack containing four Disney Frozen II Magical Frozen cards. Lucky players who find a random Golden Frozen Card will win a Disney Frozen II gift hamper which includes a Dancing Olaf Plush and Disney Frozen II DVD. All winners will then be entered into the grand prize and stand a chance to win one of six luxury safari weekends away at either Kwa Maritane or Bakubung in the Pilanesberg National Park, for a family of four, courtesy of Legacy Hotels & Resorts, valued at a total of R70 000.
The limited-edition albums, which retail for R54,95 include pockets to store the Disney Frozen II Magical Cardz and contain a variety of exciting activities.
Adding to the album and cards and truly elevating the fun and games aspect is an augmented reality app which allows collectors to see the cards already collected as well as how many and what numbers are missing from the collection. It also gives tutorials for 10 interactive games which can be played with the cards. The more cards you collect, the greater number of tutorials can be unlocked, played and enjoyed. Eager fans must remember to check for participating offers which, upon purchase, qualify collectors for an extra pack of cards. The best part is that once collected cards have been scanned, embedded augmented reality brings the cards to life.
“We have enjoyed two successful collectables partnerships with Disney – with Micropopz! in 2018 to jointly celebrate Mickey Mouse’s 90th anniversary and Dis-Chem’s 40th birthday, followed by PopStix in 2019 with the launch of the Lion King movie. We know that our shoppers love these campaigns, and the hugely popular Frozen story has established itself as a true childhood favourite, so it made sense to bring our younger consumers even more of what they love,” says Saul Saltzman, executive director at Dis-Chem.
“The timing is also good as so many families are adhering to stay-at-home measures, so this gives kids something fun and interactive to focus on,” adds Saltzman.
Ever mindful of the world in which we live, the cards are environmentally friendly and biodegradable. The app, which is suitable for both IOS and Android phones, can be downloaded for free from Google Play or the App Store and will be linked to Dis-Chem’s app.