Diageo has announced its latest move in the alcohol-free spirit category, as it prepares for the launch of Tanqueray 0.0%.
The alcohol-free gin alternative is crafted from the same distilled botanicals as Tanqueray London Dry including juniper, coriander, angelica and liquorice. Individually immersed in water, the botanicals are heated and then distilled to create the ‘distinct flavours’ associated with Tanqueray.
“This special distillation process is a closely guarded secret, known only to a handful of people and we are incredibly proud to be bringing gin drinkers that juniper and citrus led taste they’re expecting from Tanqueray when they choose not to drink alcohol,” said Tanqueray master distiller, Terry Fraser.
Tanqueray 0.0% is also positioned as a low-calorie option, with only 6 calories per 50ml. The new product marks Diageo’s latest addition to its alcohol-free portfolio and follows in the footsteps of Gordon’s 0.0%.
The alcohol-free alternative joins Tanqueray’s brand portfolio including No. Ten, Rangpur, Flor de Sevilla and recently launched Blackcurrant Royale.
Pedro Mendonça, global reserve director, Diageo’s luxury collection, added: “We believe people shouldn’t have to compromise on quality and taste when they want to enjoy a drink that has no, or low, alcohol.”
Tanqueray 0.0% will be available to purchase from March across Spain and the UK for an RRP of £16 per 70cl bottle in stores such as Waitrose, Morrisons and Sainsbury’s. The alcohol-free gin alternative will be rolled out to further markets later in the year.