The companies said
that historically one or two thermochromic inks have been combined to
communicate temperature changes. For the first time, Coca-Cola Turkey is using
thermochromic ink technology as a decorative tool, making it an integral part
of how the can looks.
Four separate inks
have been used to create bright designs that stand out when the cans are
chilled and the drinks ready for consumption.
Designs featured on
Coke Red and Coke Zero beverage cans all have summer themes, ranging from ice
cubes and palm trees to sandals and sailing boats. The images are colourless at
ambient temperature and change to colourful patterns when the drink is chilled
and ready for consumption.
Matt Twiss, marketing
and business development director at Crown Bevcan Europe and Middle East,
said: “Crown worked with dedication to facilitate the complex printing process
of the four inks, a novelty in our line of work.
“While we have used
thermochromic ink technology for many commercial applications, the Coca-Cola
campaign highlights its potential as a decorative tool, conveying a message of
freshness and fun in an aesthetically pleasing and original way. The inks also
encourage consumers to interact with the brand at the point of sale and during
The cans are produced
at Crown’s Osmaniye plant, in the south of Turkey, a facility with the capacity
to produce approximately 2 billion cans per year. A total of 70 million units
will be produced in 2018 for this campaign.