Coca Cola’s Head of Sustainability Bea Perez told the BBC that consumers like plastic-packaged drinks because they’re able to reseal the beverages in lightweight packaging.
She also said that getting rid of plastic altogether and using only aluminum and glass packaging could push up the company’s carbon footprint and hurt sales.
“Business won’t be in business if we don’t accommodate consumers,” she said. “So as we change our bottling infrastructure, move into recycling and innovate, we also have to show the consumer what the opportunities are. They will change with us.”